The project carried out in collaboration with the well-known lighter brand for the 2024 edition of the Nameless Festival marked a renewal of the partnership already ongoing in 2023 and initiated in 2022. The collaboration resulted in a series of engaging activities aimed at the festival audience, with the goal of creating a lighthearted and fun experience for attendees.
Stand
Among the main initiatives, the public was given the opportunity to create their own personalized Clipper by applying a writing, a logo, or a photo; an activity that was a great success among festival-goers, allowing them to create a unique and customized product as well as a distinctive memorabilia. In addition to the engagement activities at the stand, themed challenges were organized, including a video Q&A format or “Truth or Dare.” The winners of these challenges received a prize, further increasing engagement and interaction.
A Clipper version with a design entirely dedicated to the Nameless Festival 2024 was also created, becoming part of the official merchandising line.
Everything took place in a fully branded Clipper stand, divided between an indoor space and a small furnished outdoor courtyard.
This environment set the right conditions for establishing a direct connection with a young, music-loving audience, attracting participants’ attention and offering an identity-defining experience.
