The collaboration with Garnier Fructis during the 2024 edition of Nameless Festival was an effective and engaging initiative, where the brand seamlessly integrated into the Nameless context and the area that pays tribute to rap and urban culture.
Stage
This new partnership ensured that the soul of the Live Stage, one of the most acclaimed stages at Nameless, met the identity and character of Garnier Fructis, creating a new environment full of music and style. The stage was customized with a setup designed specifically for this important collaboration project, both physically and digitally. With an innovative and immersive graphic design, the stage changes presented the audience with an animation representing the presence of the Garnier Fructis brand at Nameless Festival 2024.
Stand
Near the stage, the collaboration led to the creation of a two-story stand, designed to faithfully convey the brand’s aesthetic and narrative, using its characteristic color palette. The first floor of the stand was transformed into an exclusive hospitality area, with a terrace offering a privileged view of the Live Stage by Fructis. Here, influencers and industry opinion leaders were welcomed.
On the ground floor, the stand hosted various activities designed to engage the festival audience directly. Among these, a photo booth with a backlit product wall and a neon sign on a wall decorated with green elements, reflecting the brand’s focus. Additionally, there were three hairstyling stations where participants could personalize their look, making it even more suited to the festival atmosphere.
These activities not only strengthened the brand’s presence but also created a memorable experience for the audience.
