MEANTIME,
TO NAMELESS
Personalization and Engagement with Clipper
Among the main initiatives, the public was given the opportunity to create their own personalized Clipper by applying a writing, a logo, or a photo; an activity that was a great success among festival-goers, allowing them to create a unique and customized product as well as a distinctive memorabilia.
Music for My Hair with Fructis
The stand hosted various activities designed to engage the festival audience directly. Among these, a photo booth with a backlit product wall and a neon sign on a wall decorated with green elements, reflecting the brand’s focus.
Heineken & The Offline Experience
“Heineken The Offline Experience” stands out as a true stage, but with one key difference: to enter, participants must leave their phones outside.
Welcome to the JD Experience!
On the ground floor, participants could enjoy a glitter makeup service, immerse themselves in a uniquely designed photo booth, receive a custom-made t-shirt by an on-site artist, and have fun in a large ball pit where they could snap a picture.
Molinari: Show and Adrenaline
A burst of adrenaline and fun, combined with an intense and immediate experience, made the Molinari Swing one of the festival’s must-try attractions.
The Esclusive VIP Club by Ploom
The collaboration between Ploom and Nameless also produced one of the most surprising and impactful shows of the entire festival: the drone show. A series of high-altitude choreographies in the sky, right above the Ploom VIP Club, left the entire audience in awe.
The Simulated World with Rebel Dynamics
Within the festival, a carefully designed stand was built, dedicated to hosting the brand’s state-of-the-art immersive driving simulators, which have made Rebel Dynamics famous in the industry. These simulators are capable of faithfully reproducing all the sensations of a real race, from steering wheel jolts to road vibrations, allowing participants to experience an incredibly realistic driving experience.
Red Bull Unforeseen: a new impact
This exclusive area was designed to offer participants a unique and unforgettable experience, combining high-level musical performances with a series of surprising activities.
Throws for the Environment with SILEA!
A dedicated space was set up within the festival: a bridge where two basketball shooting stations were installed. These stations were equipped with two large net containers, designed to collect cans thrown by participants aiming to score.
