The project developed by JD in collaboration with Nameless Festival 2024 stood out for its ambition and engagement, creating a highly impactful and original experience.
Stage
A focal part of the partnership was centered on the Main Stage, renamed the JD Stage, which hosted a series of activities designed to directly engage with the audience. One of the most acclaimed moments was the launch of personalized t-shirts into the crowd, a fun and original way to create an initial connection between the brand and the participants. The stage design for the JD Stage was completely revamped for the occasion, featuring graphic branding that reflected JD’s unique and recognizable style.
Stand
Next to the main stage, a two-story structure captured the attention of visitors through a series of experiential activations that made JD’s presence unmistakable at the festival. On the ground floor, participants could enjoy a glitter makeup service, immerse themselves in a uniquely designed photo booth, receive a custom-made t-shirt by an on-site artist, and have fun in a large ball pit where they could snap a picture and participate in a contest to win fantastic prizes. The upper floor, with its terrace furnished with colorful poufs, offered the best view of the main stage and the entire festival, becoming one of the most sought-after spots to relax, dance, and soak in the atmosphere. The structure was meticulously decorated and personalized following JD’s official style, making it an iconic part of the festival.
Meeting Point
At the center of the festival area, a 10-meter high tower was erected, fully branded and illuminated, serving as the official meeting point. This landmark, visible from every corner of the venue, helped festival-goers navigate the location and became a great photo opportunity for everyone who passed by.
This project not only presented itself to the public with coherence and ambition, but it also added value within a cultural and artistic context like Nameless Festival, creating numerous touchpoints that engaged the audience and left a lasting memory of the event and the brand.
